Felperin continued, “Moreover,
as a brand, Tinker Bell keeps just getting bigger, which is pretty impressive
given it began as a series of home-entertainment tie-in titles (there have been
four features before this, plus a 21-minute short) that have never had more
than limited theatrical exposure Stateside, although they’re shown in frequent
rotation on Disney’s cable channels. If you believe this might be evidence of
the waning centrality of four-wall exhibition and the rising power of the
family demographic, clap your hands.”
Felperin went on, “Tinker
Bell started out as literally nothing more than a darting stage light in the
original 1904 theatrical version of J.M. Barrie’s Peter Pan, who famously dies
in the play and gets resurrected during each performance by applause from all
those who believe in fairies.” A decade later, thanks to applause and so much
love of children all over who love fairies, she’s starring alongside the
protagonist, and a lot nicer and smarter than the jealous fairy who tried to
get Wendy killed in the 1953 animated Disney movie. Felperin noted, “But more
importantly, Tink and her fairy friends are the anchors in a line of licensed
entertainment character merchandise, Disney Fairies, which was valued at $435m
in 2013. That’s a lot of DVDs, dolls and lunchboxes, and for comparison Disney
Fairies is worth less than Disney Princess ($1.6 billion) or Star Wars ($1.5
billion), but more than Angry Birds ($250m) or Barbie ($242m).”
For those who many not
know the story that was built in the last four movies (starting with “Tinker
Bell: A Fairy’s Tale” in 2007), the main character, voiced by Mae Whitman,
lives in Pixie Hollow, a fairy world where the grouping of fairies is decided
at birth when a fairy’s specific “talent” – whether it’s working with animals,
plants, or, in Tinker Bell’s case, making and fixing things – is shown. Having
done different missions in the past, Tinker Bell is now close friends with five
other fairies: garden fairy Rosetta (Megan Hilty), whose prissy ways make her a
comic relief, water fairy Silvermist (Lucy Liu), animal fairy Fawn (Angela
Bartys), light fairy Iridessa (Raven-Symone), and constant fighting wind fairy
Vidia (Pamela Adlon).
A new friend, Zarina,
voiced by Christina Hendricks, is a dustkeeper, assisting in the creation of
the fairy dust that gives the fairies, people and objects the ability to fly.
In her free time, Zarina tries banned experiments with the rare blue dust that
has strange, alchemical abilities when combined with other ingredients.
However, a lab accident fails miserably and Zarina leaves Pixie Hollow in shame,
taking the blue dust with her.
Tinker Bell and her
five friends go to get back the blue dust, and during one fight, a dust-related
incident switches around the fairies abilities, now Vidia becomes a tinker
fairy, Rosetta an animal fairy, etc. Felperin noted, “Soldiering on, they
eventually track Zarina down and find that she’s become the captain of a band
of pirates and had a makeover to give her a pirate swashbuckling look, complete
with rock-star hair and thigh-high dominatrix boots.” In the crew is an evil
cabin boy named James, voiced by Tom Hiddleston, who has a secret plan of his
own. Felperin noted, “It’s only in the third act that the film reveals that
James’ last name is Hook, but viewers savvy with Peter Pan, not to mention
Disney’s Jake and the Neverland Pirates cable series, will figure out the
connection early on, especially given the introduction of a baby crocodile into
the story.” This is where you can say “The Pirate Fairy” is a “Peter Pan”
prequel.
Felperin said, “Director
Peggy Holmes and producer Jenni Magee-Cook, heads of crew list that features a
higher proportion of women’s names than most animated features, are clearly
working with a much more modest budget compared Disney Animation’s other,
top-tier productions. Even so, the craftsmanship standards are high here, from
the CG-modelled animation, to the character expressions, to the musical choices
and editing.” John Lasseter is the executive credit, and he gives this a
Pixar-like attention to detail all around. Actually, you could figure this out
better than the inferior “Cars” spin-off “Planes,” but then again, the
filmmakers had a much nicer, more well-known origin story to work with in the
first place.
This is another good
installment in the “Tinker Bell” franchise. If you liked all the past entries,
you should check this one out because it is different from the rest. Before, it
would be Tinker Bell causing some sort of mistake that she would have to repair,
but this time around, she doesn’t do anything. Check it out and have a great
time watching it.
Look out tomorrow when
we wrap up the franchise in the final sequel in “Disney Month 2020.”
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